Ridiculously expensive? Am I reading that correctly? An ad for a product that plays on how expensive it is?
From what I understand, Speedplay (the people who make these pedals) are located in San Diego, so they're aware of the current economic climate facing most of the world, especially here in the United States. With that said, why the F#CK would you run an print ad that includes copy that reads, "Ridiculously Expensive?"
I'm thinking someone at Speedplay managed to seriously piss off their copywriter a few days before the magazines went to production.
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